Below is an overview of the main responsibilities you’ll take on in this role.

Campaign Management & Execution:

• Plan, execute, and optimize paid digital marketing campaigns across Google Ads, Meta, TikTok, UAC, Display, and other performance channels.

• Manage campaign budgets and pacing to achieve business KPIs such as CPL, CPA, ROAS, CAC, and conversion volume.

• Develop campaign strategies based on business objectives, audience insights, and historical performance.

• Coordinate campaign execution with agencies, media partners, and internal stakeholders to ensure timely delivery and performance.

Performance Analysis & Optimization:

• Monitor campaign performance daily and identify optimization opportunities through data analysis.

• Conduct A/B testing on creatives, audience targeting, landing pages, bidding strategies, and campaign structures.

• Analyze marketing funnel performance and identify bottlenecks to improve conversion efficiency.

• Provide actionable insights and recommendations supported by data to improve marketing effectiveness.

Collaboration & Coordination:

• Work closely with Creative, Product, CRM, Data, and Business teams to execute integrated growth initiatives.

• Translate campaign objectives into creative briefs and provide performance feedback to improve creative effectiveness.

• Support marketing experiments and new channel initiatives by evaluating opportunities and measuring outcomes.

Reporting & Continuous Improvement:

• Prepare regular campaign performance reports, highlighting insights, learnings, and recommended actions.

• Ensure tracking implementation, attribution, and campaign measurement are accurate in collaboration with analytics teams.

• Stay updated with platform features, algorithm changes, and industry best practices, recommending improvements where relevant.

What we expect:

• Independently manage end-to-end performance marketing campaigns while consistently achieving business KPIs.

• Track and analyze campaign metrics including spend, impressions, CTR, CVR, CPL, CPA, CAC, ROAS, and LTV where applicable.

• Utilize analytics platforms such as Google Analytics, Looker Studio, Appsflyer, Tableau, Excel, and advertising platforms to support data-driven decisions.

• Drive continuous optimization through structured experimentation, testing frameworks, and performance analysis.

• Produce clear and actionable reports that effectively communicate insights to stakeholders.

• Collaborate effectively with cross-functional teams and external partners to ensure successful campaign execution.

• Demonstrate ownership, initiative, and problem-solving by proactively identifying issues and recommending solutions.

• Support the development of junior team members through knowledge sharing, campaign reviews, and day-to-day guidance.